EXPERTISE

Privacy for AR/VR hardware

Responsible innovation in the metaverse

Future technology UX experimentation

Leading teams as an individual contributor

Mentoring women in tech

SKILLS

UX Design 

User journeys, mental model maps, flow wireframing, prototyping (Figma, Sketch, InVision)

UX Strategy

Experience narratives, design standards, design pattern library development, competitive analysis, design auditing, design metric development

UX Writing

Information architecture, product content writing, product naming, language pattern development, internationalization/ localization, data-driven content experimentation

EXPERIENCE

Meta, Menlo Park, CA — Content Design Lead

AUG 2018 - PRESENT

Design Lead - Reality Labs Privacy 

Co-creator of the Privacy org focused on developing privacy enhancing technologies for Meta’s hardware devices, AI and metaverse. I am the only IC on the Privacy leadership team. I am growing and leading a team of 25+ product designers, content designers and user researchers focused on hardware privacy and responsible innovation. I drive content design work on the most urgent privacy priorities for the company. I lead an agile team focused on experimentation to solve future privacy concerns for evolving metaverse, AR and hardware areas. 

Outside of my design responsibilities, I mentor dozens of designers and volunteer on efforts to develop women leaders in the workplace. I also lead programs focused on the evolution of content design as a discipline to meet the needs of future hardware and metaverse experiences. 

Content Design Lead - Oculus OS 

Lead content designer responsible for shipping the Quest 2 operating system with core UX improvements to education and intuitive navigation. Focused on building the foundational identity system that would unlock cross-Meta capabilities including how people in the metaverse interact across devices and 2D/3D experiences. 

Content Design Lead - Facebook Ads and Commerce Experiences

Launched the first direct commerce ads experiences on Facebook allowing users to buy items directly from ads. Led a small team focused on experimentation to identify the best UX approach to developing these experiences. Also led efforts to redesign the in-app browser to improve navigation while also building a more transparent privacy experience. 

Big Room Studios, Portland, ME — Director of UX and Brand

MAY 2016 - AUG 2018

Led the UX discipline within a design-focused software development agency. I supported projects with user and market research, working alongside engineers to map, wireframe, prototype and test mobile apps. I consulted with enterprise and startup clients on UX design, brand development and digital marketing. I led efforts to restructure all internal tools and processes to employ Lean/Agile methodologies and improve efficiency. 

Rooftop Creative, Portland, ME — Owner

JUNE 2012 - MAY 2016

Owned and ran a successful UX consulting firm focused on UX writing and brand development for mobile and web apps. Provided all writing and design services including UX design and content, search engine optimization, content marketing, and community engagement. 

Clients: IDEXX Laboratories, MaineToday Media, Bangor Daily News, Delhaize Group, Redd Bar, Roosevelt International Academy, CaliforniaFIRST, Building Performance Institute

Tide Creative, Portland, ME — UX Designer and Writer

JUNE 2012 - JUNE 2013

Designed and managed an online web application focused on providing content and commerce in the multi-billion dollar wedding vendor industry. We became thought leaders in the industry. I led a robust content strategy designed to reach millennial brides. I successfully explored segmentation to speak to a variety of young, multi-national and diverse audiences.

Reed’s Ginger Brew, Los Angeles, CA — Director of Experiential Marketing

OCT 2010 - MAY 2012

Created digital marketing campaigns, public relations, traditional marketing, social media, and advertising campaigns. I managed a team of 20+ across the country.

VIA Group, Portland, ME — New Media Manager

SEPT 2008 - OCT 2010

Launched the agency’s first social media campaigns for select clients. Managed public relations campaigns and social media platforms for full service ad agency and clients.

EDUCATION & TRAINING

University of Southern Maine

 Anthropology, Music | 2002-2006 | Summa Cum Laude 3.9GPA

University of Michigan 

MicroMasters in User Experience Design | 2016

Microsoft Professional Certification 

Front End Development | 2016

SOCIAL ACTIVISM PROJECTS

Working with non-profits and political action groups allows me to learn new skills and test new platforms and techniques while also investing in organizations doing meaningful work. 

The Telling Room | Writing Teacher

Community writing center with classes for middle/high school students. I volunteer to teach creative writing, editing and multimedia storytelling to 10-12 year olds, including many immigrant and ESL students. 

 Civic Hack Night | Outreach Organizer

Bringing together developers and creative technologists to solve civic problems and provide creative solutions to non-profit and city organizations looking for technology support. 

Ladies Get Paid | Organizer

Organization fighting for equal pay and equal treatment for working women. Hosting events, workshops and training sessions to give women the skills they need to succeed in the office.